Terms of Service

These Terms of Service ("Terms") govern your access to and use of Similr (the "Service"). By creating an account or using Similr, you agree to these Terms. If you don't agree, please don't use the Service.

1. The service

Similr provides an AI-powered SMS concierge that answers inquiries, qualifies leads, and keeps working on your behalf through text message conversations, along with a dashboard to review and manage that activity.

2. Accounts

You must provide accurate information when creating an account and keep your login credentials secure. You're responsible for all activity that happens under your account. You must be authorized to act on behalf of the business you register.

3. Subscription & billing

Similr is billed monthly per agent, at the rate shown for your plan at similr.me/pricing. If your usage grows past your current plan, you'll be moved to the next plan starting your next billing cycle: never mid-cycle, and never in a way that interrupts your AI from responding to a real inquiry. Subscriptions renew automatically until cancelled. You can cancel at any time from your account settings; cancellation takes effect at the end of your current billing period. Fees are non-refundable except where required by law.

4. Acceptable use

You agree not to use Similr to:

• Send unsolicited messages, spam, or messages to recipients who haven't consented to be contacted
• Violate any applicable law, including telemarketing and messaging regulations
• Send unlawful, harassing, deceptive, or abusive content
• Interfere with or disrupt the integrity of the Service
• Attempt to access another account or data you're not authorized to access

You're responsible for having the right to text the phone numbers you communicate with through Similr, and for complying with applicable messaging and privacy laws.

5. AI-generated content

Similr uses artificial intelligence to draft and send replies on your behalf. AI-generated responses are automated and, while designed to be accurate and helpful, may occasionally be incomplete or incorrect. You're responsible for reviewing important conversations and for any commitments made to your leads or customers through the Service.

Similr does not provide real estate, legal, financial, tax, or product-safety advice, and nothing generated by the Service should be treated as a substitute for advice from a licensed professional. If you're a real estate business, you remain solely responsible for your own compliance with fair housing law and all other real estate licensing and advertising regulations that apply to you; Similr's AI is built with guardrails intended to support that, but those guardrails don't transfer that responsibility to us. If you're a business that sells or fulfills products or services through Similr, you remain solely responsible for verifying stock, pricing, fitment, compatibility, allergen or safety information, and any other claim your customers rely on before a sale is completed; Similr's AI is instructed not to guess at these details, but the final verification is yours to make.

6. Intellectual property

Similr and its underlying technology are owned by us and protected by intellectual property laws. You retain ownership of the business content and conversation data you provide; you grant us a license to use it solely to operate and improve the Service on your behalf.

7. Termination

You may stop using Similr and delete your account at any time. We may suspend or terminate accounts that violate these Terms or that we reasonably believe pose a risk to the Service or other users.

8. Disclaimers

The Service is provided "as is" and "as available," without warranties of any kind, whether express or implied, including the implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We don't guarantee that the Service will be uninterrupted, error-free, or that AI-generated content will always be accurate. Nothing in this section limits any warranty that can't be excluded under applicable law.

9. Limitation of liability

To the maximum extent permitted by law, Similr will not be liable for any indirect, incidental, special, or consequential damages arising from your use of the Service, or for any loss of profits, revenue, data, or goodwill, even if we've been advised of the possibility. To the maximum extent permitted by law, Similr's total liability for any claim arising from or related to the Service will not exceed the greater of (a) the fees you paid us in the 12 months before the claim arose, or (b) $100. Some jurisdictions don't allow the exclusion or limitation of certain damages, so parts of this section may not apply to you.

10. Indemnification

You agree to defend, indemnify, and hold Similr harmless from any claim, loss, or expense (including reasonable attorneys' fees) arising from: your use of the Service in violation of these Terms or applicable law; content, facts, or instructions you provide to the Service, including anything added to your AI's knowledge base; your violation of any third party's rights, including the recipients of messages sent through your Similr number; or your failure to maintain any license, registration, or authorization required to operate your business. Similr agrees to defend, indemnify, and hold you harmless from any third-party claim that our core technology, as provided by us and used in accordance with these Terms, directly infringes that party's intellectual property rights; this doesn't extend to claims arising from content or instructions you provided, or from your use of the Service in a way we didn't intend.

11. Dispute resolution & arbitration

Most concerns can be resolved quickly by emailing us at contact@similr.me. If we can't resolve a dispute informally within 60 days, you and Similr agree that it will be resolved by binding arbitration on an individual basis, administered by the American Arbitration Association under its rules for commercial or consumer disputes as applicable, rather than in court, except that either party may bring an individual claim in small claims court, and either party may seek injunctive relief in court to protect its intellectual property or confidential information.

You and Similr each agree to bring claims only in an individual capacity, not as a plaintiff or class member in any purported class, consolidated, or representative proceeding. If this class-action waiver is found unenforceable as to a particular claim or request for relief, that claim or request must be brought in court, with the remainder of this arbitration agreement still applying.

If you don't want this arbitration agreement to apply to you, you may opt out by emailing contact@similr.me within 30 days of first agreeing to these Terms, stating that you decline to be bound by this section. Opting out doesn't affect any other part of these Terms.

12. Governing law & venue

These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws principles. Subject to Section 11 above, any dispute not subject to arbitration will be brought exclusively in the state or federal courts located in California, and you consent to that jurisdiction and venue.

13. General provisions

If any part of these Terms is found unenforceable, the rest will remain in full effect. These Terms, together with our Privacy Policy and the pricing shown at similr.me/pricing, are the entire agreement between you and Similr regarding the Service, and supersede any earlier agreements on the same subject. Our failure to enforce any part of these Terms isn't a waiver of our right to do so later. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delays caused by events outside its reasonable control. We'll send notices to the email on your account; you can reach us at the address in Section 14 below.

14. Changes to these terms

We may update these Terms from time to time. If we make material changes, we'll update the "last updated" date above and, where appropriate, notify you directly. Continued use of Similr after changes take effect means you accept the updated Terms.

15. Contact us

Questions about these Terms? Email us at contact@similr.me.