Your agentic AI clone for real estate, sales & every local business

You. Everywhere.

Similr is an agentic AI clone of you. It is built to run your business the way you would, reason through complex conversations, and gauge what each lead really means, from intent and urgency to hesitation, objections, fit, and readiness. It decides the next best move, carries the conversation through qualification, answers, scheduling, and follow-up, then gives you the complete context and clearest path to close.

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See it built for your business:

Knowledge-cloning

Same facts. Only one sounds like it actually knows your business.

GENERIC AI ASSISTANT

Hi! Thanks for reaching out about 42 Oak St. Yes, it's still available. Would you like to schedule a showing?

SIMILR — YOU, CLONED

Hey Mark! Yeah, 42 Oak St is still up. The Andersons just redid the kitchen last month, and it's a quick walk to the elementary school if that matters for you. Saturday 10am work, or is Sunday better?

Illustrative example, not a real conversation.

Voice-cloning

Similr learns each owner's own texting habits, then carries them into every reply.

REAL ESTATE — JAMIE

Jamie, texting a buyer directly

hey! yes still available :) great lot too, over 6000 sqft. want to swing by this wknd?

Similr, cloned from Jamie

Hey! Yeah still available :) The lot's great too, over 6000 sqft. Want to swing by this wknd?

Illustrative example, not a real conversation.

What agentic means here

It understands, decides, and acts.

Similr carries the operating context of your business through the entire text conversation. It handles the next step when it can, and gives you the judgment-ready context when you should.

01Understand

Reads the message, conversation history, and your business context.

02Reason

Gauges intent, urgency, hesitation, fit, and readiness.

03Act

Replies in your voice and moves qualification, scheduling, or follow-up forward.

04Prepare

Keeps the workflow current and gives you the TL;DR and next best move.

One conversation, fully handledWorkflow complete
Can we move our appointment to Sunday morning? I still want to come in, but Saturday is no longer going to work.
Sunday at 10:30 AM is available. I moved your appointment and sent a confirmation with the updated details.
RecognizedReschedule request · still interested · Sunday availability
HandledCalendar updated · confirmation sent · conversation marked hot
Ready for youTL;DR and next best move prepared before you open the thread

Knows your business.

Every answer comes from what you've actually taught it: your listings, your pricing, your hours, your process. A question outside that gets an honest "let me check," never a guess.

Talks like you.

It writes the way you'd actually text: direct, specific, no corporate filler. Your customers get a reply, not a script.

Text-first by design.

Similr works through text messaging, where the conversation stays clear and searchable. Replies, lead signals, scheduling, confirmations, reschedules, rebooks, cancellations, and owner handoff all stay in the same thread.

Leaves you with leverage.

When your judgment matters, you get the TL;DR, handoff notes, and recommended next move before you open the thread.

Every capability shown above reflects the current product. The conversation example is illustrative, not a real account.

The gap

Most lost business starts as an unanswered message.

A message often signals a decision forming in real time. Similr keeps the conversation moving while the intent, context, and next step are still clear.

Understand

Intent changes as the conversation unfolds

A pricing question can hide hesitation. A scheduling request can signal urgency. The important signal emerges across the exchange.

Remember

Every message adds context

Budget, timeline, preferences, objections, and prior answers stay with the conversation, ready when they matter.

Move forward

The booked appointment is where follow-through begins

Confirmation, rescheduling, rebooking, cancellation recovery, and a useful handoff are all part of turning a conversation into business.

The platform

Everything a lead touches, automated.

Every serious inquiry needs six jobs done well. Similr carries them through the whole thread, whether you're mid-showing, with a customer, or asleep.

Respond

A buyer texting mid-showing gets a reply that sounds like you, sent before you've even finished the walkthrough.

Qualify

Every lead gets sorted the moment they text back: hot, researching, or cooling off, so you call the $500K listing lead before the $200K one.

Schedule

A showing request becomes a calendar hold in the same reply, no back-and-forth over open times.

Analyze

Watch which conversations actually turn into showings, and which lead source is quietly wasting your ad budget.

Remember

Budget, bedrooms, must-haves, the school district they mentioned once: all of it stays attached to that buyer, permanently.

Scale

One listing or two hundred, every buyer gets the same steady pace: fast replies all day, and a real morning follow-up instead of a 3am text overnight.

The real cost of a slow reply

Real estate

  • The lead who waits an hour for a reply calls the next agent on the list before you can reach them.
  • One missed lead on a $500K listing represents a $15,000 commission opportunity.
  • Your attention is split between a 7pm showing and the inbox piling up overnight. Similr keeps it moving and hands you a clean morning follow-up.

See everything at a glance

One dashboard, built around how your business actually works.

Built for how a real estate agent actually works: every lead, every showing, every conversation in one place.

Conversation activity
Last 14 days
Total conversations
Active conversations
Customer messages
01020Jul 28293031Aug 12345678910
Total conversations
186
Active in last 24h
23
Hot leads
17
Researching
54
Not interested
98
Needs attention
4
Scheduled
Tue 2:00 PMMark Delgado — Showing, 1234 Peach Ave · Text🟢 Hot LeadConfirmed
Wed 10:30 AMPriya Shah — Buyer consult, video call · Text🟡 ResearchingConfirmed
Thu 4:00 PMSam Ibarra — Showing, Shepherd Ave listing · Text🔵 ColdPending

Example dashboard view. Values shown are illustrative.

01

Connect your number

02

Your AI answers & handles it

03

You do less, miss nothing

Understands intent

It reads the full conversation and the question behind it.

A question about a property can signal urgency. A pricing question can hide hesitation. Similr reads the full exchange, remembers the context, and tells you whether a lead is ready, researching, or losing interest.

Hi! Is the 4-bed on Peach Ave still available? We're moving from SF in October, pre-approved.
Yes, still on the market! Given your October timeline, I'll flag a few Mello-Roos-free listings nearby too.
🟢 Hot Lead

Pre-approved · relocating October · budget confirmed

Not your personal phone

Post your number. That's it.

We provision a dedicated number for your business. Pick your own area code so it feels local. Share it in your bio, on a listing, or on a business card. Your personal cell stays private.

Your Similr number

(559) 555-0100

Post it on your bio, business card, or listing — leads just text it. No link-in-bio, no tracking link to manage.

Your personal cell stays private — nothing routes there.

Know what's working

See exactly how many conversations turn into showings.

Every lead, every reply, every showing booked: tracked automatically. No more guessing whether last week was actually busy or just felt that way.

Total conversations
128
Bookings this month
34
🟢 Hot · 12🟡 Researching · 41🔵 Cold · 75

Acts on the next step

It books the appointment and keeps the thread moving.

Once a lead is ready, Similr finds a time that works, confirms it, and keeps the schedule current through rescheduling, rebooking, and cancellations. You step in with the full story and a clear next move.

Tue 2:00 PMMark Delgado — Showing, 1234 Peach Ave · Text🟢 Hot LeadConfirmed
Wed 10:30 AMPriya Shah — Buyer consult, video call · Text🟡 ResearchingConfirmed
Thu 4:00 PMSam Ibarra — Showing, Shepherd Ave listing · Text🔵 ColdPending

Give it context and direction

Teach it what matters. Tell it what should happen next.

New listing, updated price, or a note before a showing: tell Similr once and it remembers. Need to cancel today's showings? Give it the instruction and it handles the cleanup, including rescheduling.

New listing at 456 Oak St: 3bd/2ba, $520k, pool.
Got it, I'll bring it up with buyers who fit.
Cancel everyone booked today, family emergency.
Done, 2 showings cancelled. I'll get them rescheduled, you're all set.

Reasons from your business context

It remembers what changed and explains what happened.

Mention a new listing or price change once. Weeks later, ask about a spike and Similr connects the change to your real conversations and numbers, so you can act on an answer instead of searching for one.

I see a spike last Tuesday of people reaching out, why?
It was your Tuesday open house promo. Buyer messages jumped from 3/day to 9/day that day.

Growth and up · Website builder

Text for a website. Preview it. Approve it. Done.

Ask your assistant to build you a simple site and it drafts one from your listings, hours, and contact info. You preview every section and where it came from, then approve it before anything goes live. Included on Growth and higher, not Starter — four changes per rolling 30-day period.

You → your assistant

"Build me a website. Make it modern and trustworthy."

✓ Draft ready — preview before it goes live

Built from your hours, services & contact info · you approve it

Growth and higher · 4 changes per 30-day period

Let your clone handle the grind. You close the deals.

When an inquiry comes in at 9pm or mid-job, your clone keeps the conversation moving, schedules the appointment, and prepares your next move, so you show up with leverage, not catching up.

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